A business’s success relies on customers returning and bringing in more customers with them. For most businesses, the customer is the one that will be approaching you, but with today’s changes and the saturated insurance market, you’re the one that has to hunt down the customer and convince them that your company is the right choice.
so, should you outsource finding leads? In today’s markets there are hundreds or even thousands of agents in the saturated market of insurance, and of course any agent wants to be on the top but how exactly do you track down the right customer? It is hard for you to track down the customer, it doesn’t matter if you are perfect at what you do or if you can explain your product with great convincing personality and capability.
Unfortunately, you will still need leads to be able to compete in the crowded market and stand out amongst your colleagues. You have to find the customer before other agents do if you want to maintain a long, successful career in this business.